M&A Advisory

Healthcare Technology Company Sells to Strategic Acquirer


Provider of SaaS-based CRM/practice management solution for the mental health industry grew to a dominant position in their home market, but were challenged to grow to other regions. Owners decided to exit for personal reasons, leaving the surviving entity with no CEO or CIO.


Targeted auction process was run to identify buyers with strategic alignment to leverage synergies to maximize valuation:

  • Identified and groomed, with management, internal resource to assume operational leadership
  • Timed marketing process to coincide with new expansion into two additional markets
  • Crafted marketing materials focused on the opportunities available for expansion, highlighting the capability of management to execute on the growth plans
  • Created a diverse set of buyers, including PE-backed operating executives, strategic acquirers, and PE funds, each with the funding capacity, expertise, and management team needed
  • Six competing LOIs, all exceed the valuation and terms goals set by the owners


Successfully closed on full-cash sale at 10.5x run-rate EBITDA (2.5x revenue) within 45 days of LOI,  transitioning owners out of the company within 90 days of closing, allowing owners to move on to the next phase of their careers.

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